Today I’m excited to share my recent conversation with Julien Dufaure, General Manager, Norwex® Institute for Textile Innovation & Manufacturing (Norwex China), who describes the lengths to which Norwex goes to provide the best, highest-quality microfiber available anywhere.
With an extensive background in product development and environmental engineering, Julien shares insights about how Norwex Microfiber—particularly recycled microfiber yarn—is one of the most sustainable purchases you can make. Julien explains that “quality equals sustainability” and that the best way to reduce your carbon footprint is to use a product as long as you can. He describes the extensive testing process our microfiber undergoes to ensure consistent, superior quality with each and every product we create.
You’ll also learn how our BacLock® antibacterial agent actually becomes a part of the very fiber itself, instead of just sprayed onto the cloth, like typical products, which can lose its effectiveness after just a few washings. In addition, Julien describes how Norwex China factory employees are truly an integral part of our Norwex Family.
“If you think about it, the best way to reduce your carbon footprint is to use a product as long as you can . . . to go away from this fast consumerism where you change things constantly. That’s the philosophy at Norwex. We have a two-year warranty, we deliver a high-quality product, the whole point is when you buy your cloth, you know that it’s going to be reliable and you can use it for longer than anything you can find in retail.”
—Julien Dufaure, General Manager, Norwex Institute for Textile Innovation & Manufacturing
Norwex invests significant time and resources to ensure our products are the very best available anywhere. We are proud of the legacy we’re creating in China and by extension all over the world as every day more people are discovering that they can have a safer haven using Norwex Microfiber and water to clean their homes.