Welcome to the Norwex Movement

Michael Strasser: Ice 2 Ice

Move4Michael

Follow Michael’s Journey

Take the #Move4Michael Challenge to support research for ALS (Lou Gehrig’s disease)!

  • For every mile/kilometer or activity you log, up to 14,000 miles, Norwex will donate $1 toward ALS research!
  • It’s easy! Just submit your activity in the form below to help us meet our goal of 14,291 miles / 23,000 km — the number of miles Michael will travel on his bike as he pedals from Ice2Ice—the distance from Alaska to Patagonia!
  • Upload a video or photo to your social media of yourself, your family or your team participating and tag it #Move4Michael !

Keep track of Michael’s journey on NorwexMovement.com and send him a note of encouragement at office@strassermichael.at or presse@strassermichael.at

Goal: 14,291 miles / 23,000 km

Users distance traveled: 58632 miles : 94359 km

Enter Your Distance

Value in Miles
Value in Kilometers



Michael Strasser

World Record Cyclist

Michael Strasser, World Record Cyclist

Meet Michael Strasser, one of the coolest people we know. Triathalete, ski-mountaineer and world-record-breaking cyclist, Michael crossed the entire continent of Africa, on his bike, in just 34.5 days, beating the previous record by 7 days.

Now Michael is undertaking his biggest quest to date. And Norwex is behind him with every push of his pedal.

Michael’s latest challenge is called Ice2Ice, and it began in July 2018, just a few days ago. Starting in Alaska, Michael is pedaling his way from North America across the equator, to Patagonia, South America. His journey will cover more than 23,000 kilometers (14,000 miles), through hills and valleys and all kinds of terrain.

By combining “great adventure with high-performance sport,” Michael plans to beat the current Guinness World Record of 117 days and return to his native Austria with a new world record for his country.

Like Norwex Co-founders Bjorn Nicolaisen, Debbie Bolton and Gerd Doroshuk, Michael truly embodies the spirit of Norwex. He knows there are no limits or boundaries to what can be achieved when you put your mind to something. That’s just one of the reasons why Norwex is proud to sponsor him in his quest.

And just like Norwex Consultants (and Movement members) worldwide, Michael also wants to see people embrace a more eco-friendly, sustainable lifestyle.

“I care a lot about the environment,” he says. “If every man and woman on earth contributes something to an ecologically friendly life, a lot would change for the better. Norwex has the right approach to that.”

On his quest, Michael also plans to raise awareness for ALS (amyotrophic lateral sclerosis), or “Lou Gehrig’s disease.” We think that’s pretty cool too.

To learn more about Michael and his amazing goal, visit his website at https://strassermichael.at/en/ice-2-ice/.

Follow Michael's Journey at https://strassermichael.at/en.

Ice 2 Ice Live Blog https://strassermichael.at/en/ice-2-ice/blog/.