Will New Zealand Hop on the Microbead Ban Wagon?

New Zealand Looks to Outlaw the Toxic Beads

Great news! New Zealand’s Environment Minister Nick Smith announced recently that plastic microbeads may soon be banned there.

Persistent Environmental Pollutants



Microbeads are tiny plastic beads less than five millimeters in size which are added to products like soap, shampoo, face and body wash and even toothpaste to give products texture, help exfoliate or provide visual appeal. Currently, about 100 personal care products in New Zealand contain microbeads, most of them imported into the country. But as helpful as they are for sloughing off dead skins cells or helping remove food particles from between teeth, the tiny beads are decidedly unfriendly, environmentally speaking.

Described as “persistent environmental pollutants,” once their work is done the microplastic particles make their way down drains and through sewer systems into waterways, where they float near the surface, absorbing toxins from the water. There, fish and other marine life often mistake the toxic microbeads for food. The toxins are carried into the fish that eat them—and from there they are passed up the food chain. This video from The Story of Stuff provides a good explanation of some of the problems surrounding microbeads.


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Jumping on the Ban Wagon

Approximately 10,000 tons of plastic microbeads are used globally every year, but fortunately governments in a few countries are taking action against them. Microbeads are now banned in the U.S. and Canada, for example, and soon will be in Italy, France and the UK, as well as in New Zealand.

Following consultation, the New Zealand ban will become effective by July 2018 and will be enforced by New Zealand’s Environmental Protection Authority. Companies who ignore it could face fines of up to $100,000. Other countries considering a ban on the beads include South Korea, Taiwan, Ireland, India and Australia.

comment_2Isn’t it interesting how entire countries are now banning microbeads? Can you think of other environmental pollutants you would like to see prohibited?


Have you ever used a product containing microbeads before?

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